9
Reasons Why to Use Google Analytics
1.
FREE to use; you don’t have to pay any (monthly) fees for
using this product. You just have to hire a person or any freelancer who is
expert in it, and its done, you can also do it yourself.
2.
Relatively easy basic setup; the basic implementation is very
easy compared to tools from many other vendors. However, in order to fully
benefit from all of the features of Google Analytics, deeper knowledge is
required.
3.
Documentation available on almost its every aspect; on both
the implementation as well as on the configuration part thorough documentation
is available. This Google Analytics Tracking code library is a very great
start.
4.
Powerful customizable reports; create your own customized
reports with an easy drag and drop interface. Add many different dimensions and
interesting metrics in one report.
5.
Intuitive tool; set aside some time and then you will soon
understand the interface, the different report sets and also how to work with
those tools.
6.
Great Analytics API; for some more advanced users, you will
love the Google Analytics API.
7.
Integration of WMT; it is easy to connect your Webmaster Tool
data to the Google Analytics. For anyone serious about SEO, this information is
really great.
8.
Handy way of tracking campaigns; you can do literally track
any campaign that is driving traffic to your targetted website. In order to get
this right, you have to understand that how to work with utm parameters.
9.
Lots of great add ons are available; add ons can make your
Google Analytics implementation, configuration and its monitoring life a lot
easier.
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